Euphoria’s MUA has a new makeup line, and I’m already high-key obsessed with the collection.
The product that gave the world Euphoria fever, Davy’s "tiny rhinies,” are finally on the market. They can be used to create a lot of look, but Davy doesn’t want shoppers to feel intimidated. “I hope people who want to try makeup for the first time will consider Half Magic an inspiring and safe place [and] community to start,” she tells Elite Daily.
Davy’s face studs are next level. They’re daring and experimental, and seeing them makes me itch to play with makeup, which is kind of the point, according to Davy. “Experimenting with semi-fantastical (or, magical!) makeup looks on myself has changed my life,” she says. “And I encourage others to do the same.”
There’s an intensity in the colors of Half Magic products for lips as well, not just lids. This is a welcome rarity in the industry and one that’s intentional. “I’ve always had a close relationship with color and a vivid imagination when it comes to different color combinations,” she says, and Half Magic’s lip kits prove exactly that.
This isn’t your average lip kit. Instead, it’s a match made in neon heaven for an intense ombre lip look. You get Mouthcloud, a soft matte lip cream, and Sculptitude, a double-ended lip liner with two shades: hot pink and sky blue.
Davy makes beautiful shapes on the eye, and plays with angles in a truly unique way, which can be intimidating. That’s where the tools she created for this line come in. “I wanted to provide all the tools in one place for people to create colorful and glittery eye looks, whether you’re new to makeup or a pro,” she shares.