In partnership with bareMinerals
This Is The Makeup You Need To Get In On The Clean-Beauty Trend
By Kate Marin
There are so many reasons to live cleanly: for physical health, mental well-being, for the environment, and for the future of others. And although it can definitely seem like a daunting task to adopt an entirely pure lifestyle, becoming aware of the makeup you use in your day-to-day life is a perfectly manageable place to start. That could explain why everyone seems to be talking about clean beauty. From the fresh, glowing selfies on Insta to the increased awareness of product ingredients, the wellness wave is shaping pretty much everything we talk about and do.
When it comes to getting in on the clean-beauty trend for yourself, there’s no better brand to turn to than bareMinerals — the creators of clean — who we’ve partnered with here. Their products boast powerful ingredient lists that are filled with what is good and free of what’s fake. By choosing cosmetics that are pure, non-toxic, and cruelty-free, you can make a conscious decision to not only improve the health of your skin over time but to embrace clean without compromise. So to help you learn what all the buzz is about, we’ve chosen four makeup must-haves from bareMinerals that will get your started on your clean-beauty journey.
GEN NUDE Matte Liquid Lipstick
With 15 shades that range from classic nude to deep burgundy, there’s no doubt you’ll find at least a handful of these clean liquid lipsticks perfect for your skin tone. The pigmented formula glides on as a silky cream and sets to a natural matte finish — without any tackiness.
Plus, it won’t dry your lips like many other matte lipsticks, since it contains hydrating ingredients to protect your lips all day long.
Invisible Bronze Powder Bronzer
Rather than jeopardizing the health of your skin by tanning or clogging your pores with a heavy bronzer, opt for this cruelty-free formula, which offers buildable, multidimensional color that’s never orange or cakey.
Its natural finish instantly gives skin a healthy-looking glow so you can make every hour magic hour — without worrying about putting parabens, sulfates, or phthalates on your skin.
Complexion Rescue Tinted Moisturizer Hydrating Gel Cream
This unique gel-cream formula is so much more than your average tinted moisturizer. Its dewy sheer-to-medium coverage evens out skin tone beautifully. And it’s packed with mineral sunscreen for UVA/UVB protection, marine botanicals to replenish, and plant-derived squalane for all-day moisture. So basically, you’re getting clean, hydrating coverage and a radiant finish all in one. Win-win.
GEN NUDE Eyeshadow Palette
No matter what your makeup style is, having a nude eyeshadow palette in your collection is key. This one comes in four different color themes (rose, copper, neutral, and latte), and each contains a mix of six matte, satin, and metallic eyeshadows.
Not only are the shades highly pigmented and long-lasting, they’re also packed with incredible ingredients like soothing cucumber extract and antioxidant-rich algae. So you can achieve any look — subtle or dramatic — while also caring for the delicate skin around your eyes.
This post is in partnership with bareMinerals.
Photography: Will Styer; Prop Styling: Jenny Wichman; Art Direction: Diana Weisman/BDG
