Rimmel London 24hr Supercurler Mascara

3 London Beauty Tricks That Will Change Your Morning Routine Forever

By Camille D’Elia

Let's be honest, when it comes to fashion and high style, the US is not always leading the pack. We Americans often draw style inspiration from other countries, and there's no better place to turn than jolly old England. We might have asserted our…

10 Outdated Beauty Items You Should Definitely Ditch

When it comes to your beauty routine, the goal is always the same: Maximize efficiency without sacrificing your perfect look. But that can be difficult with all the tools, brushes, applicators, scrubs, lipsticks and eyeshadows that are out there. We…

The Power Woman's Guide To Eye Makeup In Under 5 Minutes

You are a fantastic, fierce and independent woman. You are a force to be reckoned with, no matter where you are. When you're always on the go, there's no time for nonsense, especially when it comes to your makeup. It doesn't matter how many grueling…

9 Easy Tips To Take Your Eye Makeup To The Next Level

At some point in your life, you've probably heard someone say that the eyes are the windows to your soul. And though it might sound corny, chances are, with that many people spouting the cliché, there's at least some truth to it. And if that is…

12 Mascara Tricks That Will Transform Your Life

Of all the elements sitting in your makeup bag, mascara is one of the absolute essentials. Though you can live without liners and contour and blush, if you want to look instantly put together, mascara is something you cannot live without. But…

10 Subtle Makeup Tricks To Make It Look Like You Got Enough Sleep

We've heard, time and again, that we need to get at least eight hours of sleep each night. It's good for our bodies, our minds, our spirits, yadda, yadda, yadda. Getting eight hours of sleep, however, is not always realistic. Life gets in the way!…

Why Mascara Is The Only Beauty Item You Need

If someone asked me to name three important grooming items that I absolutely could not live without, I'd respond quickly and confidently: Give me a toothbrush, moisturizer and MASCARA. I need makeup to feel like my best self. And the makeup product…