Vanessa Santaguida

Bio

Vanessa has an extensive academic background with three degrees under her belt including her MBA. She has written PhD papers grounded in marketing and consumer behaviour theory. Her articles are wide ranging and encompass topics related to social media, mindful consumption and bias framing within the news. Her most recent scholarly paper, "Disentangling Mindful Consumption From Overconsumption" argues the obligation of marketers to help rectify the issue of overconsumption through multiple means such as the attenuation of propaganda.