Everyone knows change is hard.
If you want to achieve your goals, you have to learn how to delay gratification, step out of your comfort zone and overcome resistance to change.
But, what's even harder is making change stick: saying no to a cigarette, keeping the pounds off, ignoring that website -- that's the real challenge.
Or, is it?
Behavior by Design
If you're a regular reader, you'll know how to change your habits, but the question is, how do you make change stick?
Simple: You make it easier for yourself.
In one study, university students only got vaccinated after they had been given a map to the health center. That one little thing made a big difference in their behavior; it was their tipping point.
There are four “little things” that can make a big difference when making new habits stick. These are how you prime yourself to act differently, the defaults you set up, the commitments you make and the norms of those with whom you surround yourself.
Let's discuss each in detail.
Our habits are often influenced by unconscious cues. If there's a candy bar in plain sight in your refrigerator, you're primed to eat it.
Companies are constantly nudging and priming us into buying their goods and services.
In one study, supermarket customers had their selections influenced by stereotypical French and German music. When French music was played, French wine outsold German wine, and when German music was played, sales reversed.
You can prime behaviors you want by redesigning your environment. Become a choice architect and make behaviors you want accessible and behaviors you don't want inaccessible.
Example: If you want to stay hydrated, leave bottles of water around your house.
In general, we're pretty lazy and usually contend to do whatever is the present option. Given a choice between ordering takeout and preparing a healthy meal, fast food trumps fresh salad because it's easier.
A lot of us “go with the flow” because the easier a behavior is, the easier it becomes our default.
Defaults are used for organ donations. When countries use “opt out” systems, organ donor rates increase.
To make new habits stick, you need to make small adjustments to your life so going with the flow is consistent with your new behavior.
Example: Sick of social media? Uncheck the “remember my password” box on your browser.
Good followthrough depends on more than the right intentions; it depends on the right incentives. And, nothing motivates us like public accountability.
Like the Hawthorne employees, when observed, we work harder to achieve our goals. You want to be consistent with your public promise, right? Then get accountable.
Set a goal where you have some degree of control over the outcome, such as your physical health or running a half marathon, and commit to ONE change. Don't put yourself under too much pressure.
Remember, baby steps are more effective than big leaps, and they become easier with practice.
Example: If you want to lose 14 pounds, commit to a set of push-ups, every day, for the next 30 days and ask a friend to hold you accountable.
4. Social Norms
Whether we like to admit it or not, we are strongly influenced by what others do. This is understandable; we learn from the experiences of other people and trust their judgments because they have information about experiences we don't.
However, what's important is with whom we choose to spend our time.
Going against the grain is hard, but it's even harder when we're going against it alone. To make change stick, associate with people who support your goal and are rooting for you.
Example: If you want to learn how to improve your culinary skills, join a cooking class.
How You Can Use This
If you want to change effectively, you need to apply all of them. Let's look at how we can do that using a popular example: exercise.
Priming: Pack your gym bag and leave it where you'll see it every day.
Defaults: Have scheduled days for when you exercise so you don't have to plan when to “fit” it in.
Commitments: Find an accountability partner and introduce stakes for if you miss a workout.
Social Norms: Go with a friend on the default days you agreed.
A Final Word
By using priming, defaults, commitments and norms, you can design new habits and commit to them without having to think about them.
You can then save your attentional energy for where you really need to pay attention, like overcoming obstacles and changing other behaviors.
Sam Thomas Davies scouts the leading edge of the human sciences for what's new, surprising and important. He writes about research-based ways to improve habits, add new skills and sustain excellence. To learn how to seize the potential of your life, read his free eBook.
Citations: Happiness by Design Change What You Do Not How You Think ( Dolan, P.), The influence of in store music on wine selections ( North, A. C., Hargreaves, D. J. and McKendrick, J. ), Impact of presumed consent for organ donation on donation rates a systematic review ( Rithalia, A., McDaid, C., Suekarran, S., Myers, L., Snowden, A.)